Statistics for the automotive industry in the month of January can be a bit deceiving. Why? As we wrap up the end of a year, there are many car sales and deals available, especially during the holidays. To help boost a dealership’s end of year sales, many dealerships across the country offer discounts during the Christmas and New Year holidays; deals which many people take advantage of. So naturally, January’s sales seem to be a bit lower compared to the success in a month like December.
